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Irish Spring Launches Men’s Bodywash

Irish Spring Signature for Men is the brand's new line.

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By: Marie Redding

Senior Editor, Rodman Media

Irish Spring has launched a new line of mens body washes and bar soaps – the Irish Spring Signature for Men collection.

To promote the new line, the brand has also partnered with Graphology Consulting Group to create an interactive tool for its website, which showcases guys’ personalities based on traits and flares in their signatures. Results can be shared using the hashtag #IrishSpringSignature

Bill Van De Graaf, Vice President and General Manager, U.S. Personal Care, Colgate-Palmolive, commented: “Irish Spring Signature for Men combines the notable scents of Irish Spring with other product benefits, including exfoliating and moisturizing formulas.”

The new line includes Hydrating Body Wash, formulated with authentic shea butter extract; Hydrating Bar Soap; a 3-IN-1 Body Wash and Exfoliating Scrub Bar Soap.

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